We have to be aware of the downside of its potential.
"No one's talking about how to keep the other side home on Election Day," Moby tells us. "It's a lot easier than you think and it doesn't cost that much. This election can be won by 200,000 votes."Was I absent the day that ethics was banned from planet Earth?
Moby suggests that it's possible to seed doubt among Bush's far-right supporters on the Web.
"You target his natural constituencies," says the Grammy-nominated techno-wizard. "For example, you can go on all the pro-life chat rooms and say you're an outraged right-wing voter and that you know that George Bush drove an ex-girlfriend to an abortion clinic and paid for her to get an abortion.
"Then you go to an anti-immigration Web site chat room and ask, 'What's all this about George Bush proposing amnesty for illegal aliens?"